The Power of Ideals

William Damon and Anne Colby
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New York, Oxford University Press.

From the press release:

Prominent recent scientific studies of morality, widely covered in the mass media, claim to show that human moral choice is driven either by base biological responses or by situational factors beyond an individual's control. These claims have led to a cynical and dispiriting cultural view of our moral potential. In this so-called "new science" view, people are seen as intrinsically selfish, hypocritical, and ruthless. Such an understanding of morality removes from the equation age-old concepts such as agency, conscience, virtue, and ideals. It seems to justify doing whatever it takes to get ahead, no matter how many others are trampled along the way.

William Damon and Anne Colby, two scholars at Stanford University and authors of many critically acclaimed books, present a more positive and hopeful view of moral choice in a new work, THE POWER OF IDEALS: The Real Story of Moral Choice (Oxford University Press; May 1, 2015; $29.95; Hardcover). The book provides new findings about the power of the human moral sense, based on a more authentic method of research, and firmly counters the conclusions of the “new science" of moral psychology that has swept our culture.

In THE POWER OF IDEALS, Damon and Colby thoroughly examine the full range of available research and theory on moral choice, including their own previous groundbreaking studies. They present a comprehensive and compelling new theory that takes account of new science claims but also includes capacities that enable even ordinary people to act on noble ideals and make principled moral choices. Then, using their pioneering research method of “exemplar methodology,” Damon and Colby analyze the cases of six influential 20th century leaders whose lives demonstrated exc