Purpose is like a goal but with a longer time horizon. It's an ultimate concern or life pursuit that inspires the young person to persevere despite obstacles. Purpose has an impact on the world. Purpose answers "Why?" Why am I doing this? Why does this matter? Why is this important to me? It's having direction for the future AND rationale for the present. Purpose helps young people discover and fulfill their potential -- the special contribution they can make to their communities. Purpose shows young people how they matter. It helps them thrive.