Rethinking Undergraduate Business Education: Liberal Learning for the Profession

Anne Colby, Thomas Ehrlich, William M. Sullivan, and Jonathan R. Dolle
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San Francisco, CA: Jossey-Bass

2013 Recipient of the Association of American Colleges and Universities' Frederic W. Ness Book Award

"Business is the largest undergraduate major in the U.S. and still growing. This reality, along with the immense power of the business sector and its significance for national and global wellbeing, makes quality education for these students critical not only for them but also for the public good. Business education for undergraduates, however, is too often narrow, fails to challenge students to question assumptions, think creatively, or to understand the place of business in larger institutional contexts. These are the results of a national study of undergraduate business education undertaken by The Carnegie Foundation for the Advancement of Teaching, reported in this book. The book describes the efforts of a diverse set of institutions to address these limitations by supporting the best elements of liberal arts learning integrated with students’ learning of business disciplines in or